Stories of Community: The First Ten Years of Nike Women s Advertising

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Title: Stories of Community: The First Ten Years of Nike Women's Advertising

Description: This semiotic analysis of early Nike women's advertising explores the evolution of the women's brand from its launch in 1990 through 2000, and includes twenty-seven print campaigns. The semiotic analysis is enhanced by in-depth interviews of the creative team. The study is framed by a single research.. Updated on Jan 1, 2006

Keywords: advertising, interviews, community, evolution, campaigns, semiotic, analysis, explores, includes, enhanced, creative, research, stories, through, updated, launch, twenty, framed

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